Strategies for Food Brands to Navigate the Pandemic
Big Switches Call for Big Data Insight
While we are past the initial “panic buy/pantry load” phase of COVID-19, we are now in what could be an extended “transitional” period. During this phase, the cumulative physical, psychological, and economic impact of COVID-19 will continue to influence consumer experience, perceptions, beliefs, and values, as well as reshape both short and long-term purchase and consumption behavior.
Download the white paper by Crisp to learn about these big shifts and four recommended strategies to navigate these times.