Latest News and Updates
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June 15, 2021
Crisp selected by UNFI to help food suppliers better use data for distribution insights and planning
NEW YORK — Crisp, the first programmatic commerce platform for the food and beverage industries, has formalized a relationship with United Natural Foods, Inc. (UNFI), North America’s largest publicly-traded grocery wholesaler and distributor. Using the Crisp platform, food and beverage brands will be able to share, manipulate and utilize UNFI data within their own business… Read more »
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June 14, 2021
Progressive Grocer: UNFI Teams With Crisp on CPG Insights
United Natural Foods Inc. (UNFI) has partnered with Crisp, the first programmatic commerce platform for the food and beverage industries, to give brands the power to easily monitor sales and inventory levels across their retail sales channels. Read the full article here in Progressive Grocer. Read more »
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May 27, 2021
The Food Institute: ‘Bullwhip Effect’ felt throughout industry
“The food industry has long suffered from the bullwhip effect, where a plus or minus 5% change in consumer demand impacts upstream suppliers by as much as 40% in either direction,” Are Traasdahl, CEO of Crisp, told The Food Institute. Read the full article here. Read more »
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May 13, 2021
Supply Chain Brain: With Programmatic Commerce, Consumers Drive the Supply Chain
As consumer shopping journeys and purchase preferences continue to shift, consumer packaged goods (CPG) companies that can respond quickly to trends have a distinct advantage. This was never more apparent than during the pandemic, as more agile brands were able to evolve with changing shopping behaviors rather than react to them and miss out on… Read more »
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May 7, 2021
MarTechSeries: Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success
Flow Hydration CEO Nicholas Reichenbach and Crisp CEO Are Traasdahl took a look at four ways brands can increase the chance of a successful beverage launch, even in the most challenging times. Click here for the full article. Read more »
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May 4, 2021
SEE Change: Quantifying Retail Food Waste in Support of Climate Goals
With the recent Biden Administration announcement to reduce U.S. Greenhouse Gas (GHG) emissions by 50-52 percent below 2005 levels by 2030, there is an urgent need for solutions across multiple sectors to meet this ambitious goal. Food systems are leading contributors to climate change and account for over one third of estimated global GHG emissions. Approximately one-third of the… Read more »
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April 21, 2021
Crisp Joins Snowflake Data Marketplace to Integrate Live Retail Data with Cloud Infrastructure
NEW YORK–(BUSINESS WIRE)–Crisp, the first programmatic commerce platform for consumer packaged goods (CPG) brands, has announced a new connector that brings live feeds of retail data into the Snowflake Data Marketplace. Integration with the Snowflake Data Cloud is the latest step Crisp is taking to optimize the food supply chain and reduce waste through open,… Read more »
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April 21, 2021
MarTechClube: Programmatic Commerce Platform Crisp Joins Snowflake Marketplace
New connector can help CPG brands view near-time sales and inventory in Snowflake’s Data Cloud, breaking down data silos and preventing food waste. Click here to read the full article. Read more »
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April 19, 2021
CGT: Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea
Before founding Zest Tea, a high energy, caffeinated tea brand, CEO James Fayal was a financial analyst. He learned two important lessons in that role: how to sustain long hours at work and how to use data to grow a business. Read the full story here at Consumer Goods Technology. Read more »
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April 5, 2021
Authority Magazine: Are Traasdahl of Crisp
As a part of our series about immigrant success stories, I had the pleasure of interviewing Are Traasdahl, Founder and CEO of Crisp. Are has more than 20 years of experience in mobile and digital technology. Read here the full article. Read more »