Latest News and Updates
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October 19, 2021CGT: The Modern Consumer Goods Tech Stack – Creating a Data-Ready Foundation
by Are Traasdahl – For nearly two years, consumer goods marketing teams have been reacting to consumer behavioral changes. Data and forecasts built in 2019 went out the window as every entity from field to fork tried desperately just to keep up. And we’re nowhere near a return to normal. So, with 2022 right around the… Read more »
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October 12, 2021
AdExchanger: Crisp Hires Gareth Davies from LiveRamp
Click here for the full article in AdExchanger. Read more »
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October 12, 2021
Multichannel Merchant: Crisp Appoints Gareth Davies from LiveRamp
Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article here. Read more »
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October 12, 2021
San Francisco Business Times: Gareth Davies New Hire
Crisp is proud to announce that Gareth Davies has joined as Chief Product Officer. Read the full article in the San Francisco Business Times here. Read more »
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October 12, 2021
Marketing Dive: Crisp Appoints Gareth Davies from LiveRamp as Chief Product Officer
Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article in Marketing Dive here. Read more »
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September 29, 2021
Martech Cube: Time for CPG Marketers to Update the Fundamentals
The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the omnichannel marketing space. Read the full article here. Read more »
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September 23, 2021
Innovator Insights: Are Traasdahl from Crisp Breaks Down The 5Ps of Marketing through the Lens of Programmatic Commerce
Are Traasdahl fro Crisp breaks down the 5Ps of Marketing through the lens of programmatic commerce here. Read more »
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September 3, 2021
Dairy Foods: Peekaboo Organics scoops out hidden data
The company turned to Crisp to focus its distribution growth on areas where the product performs best. Full story here. Read more »
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August 26, 2021
Retail Merchandiser: Beauty in Data
When introducing a brand new product to the market, you need to know your customer and the numbers inside and out. We sat down with SkinTe’s Head of Sales and Marketing, C.J. Roberts, to talk about growth, partnerships, and how he uses data to make big decisions here in Retail Merchandiser. Read more »
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August 19, 2021
Food Logistics: How Challenger Brands Can Win with Data
One surprising outcome of the pandemic was the success of challenger brands — the emerging companies that question the status quo, create new categories and innovate in unexpected ways. But, it can be hard to compete when you’re new to the market, especially in the world of retail. As retail shifts to post-pandemic times, here… Read more »
