Latest News and Updates
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June 21, 2021
SalesTech Series: Crisp selected by UNFI to help food suppliers better use data for distribution insights and planning
Crisp, the first programmatic commerce platform for the food and beverage industries, has formalized a relationship with United Natural Foods, Inc. (UNFI), North America’s largest publicly-traded grocery wholesaler and distributor. Using the Crisp platform, food and beverage brands will be able to share, manipulate and utilize UNFI data within their own business intelligence tools such… Read more »
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June 21, 2021
Supermarket News: UNFI improves visibility into supply chain data
Crisp platform helps food brands monitor sales and inventory across retail channels. Read the full article in Supermarket News here. Read more »
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June 21, 2021
PYMNTS: Data Platform Crisp Believes The Solution To Food Supply Woes Is Cooperation
The food supply chain is due for an upgrade. Businesses and consumers alike are feeling the strain, with widespread shortages sending prices skyrocketing. Both the private and the public sector are doing what they can to address the industry. The Biden administration recently announced a multi-billion-dollar investment in strengthening the chain, as companies take a look at their… Read more »
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June 21, 2021
Specialty Food Association: UNFI, Crisp Help Brands Mine Data, Insights
UNFI has partnered with Crisp, a programmatic commerce platform for the food and beverage industry, to help brands share, manipulate, and utilize UNFI data for distribution insights and planning. Read the full article here. Read more »
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June 15, 2021
Crisp selected by UNFI to help food suppliers better use data for distribution insights and planning
NEW YORK — Crisp, the first programmatic commerce platform for the food and beverage industries, has formalized a relationship with United Natural Foods, Inc. (UNFI), North America’s largest publicly-traded grocery wholesaler and distributor. Using the Crisp platform, food and beverage brands will be able to share, manipulate and utilize UNFI data within their own business… Read more »
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June 14, 2021
Progressive Grocer: UNFI Teams With Crisp on CPG Insights
United Natural Foods Inc. (UNFI) has partnered with Crisp, the first programmatic commerce platform for the food and beverage industries, to give brands the power to easily monitor sales and inventory levels across their retail sales channels. Read the full article here in Progressive Grocer. Read more »
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May 27, 2021
The Food Institute: ‘Bullwhip Effect’ felt throughout industry
“The food industry has long suffered from the bullwhip effect, where a plus or minus 5% change in consumer demand impacts upstream suppliers by as much as 40% in either direction,” Are Traasdahl, CEO of Crisp, told The Food Institute. Read the full article here. Read more »
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May 13, 2021
Supply Chain Brain: With Programmatic Commerce, Consumers Drive the Supply Chain
As consumer shopping journeys and purchase preferences continue to shift, consumer packaged goods (CPG) companies that can respond quickly to trends have a distinct advantage. This was never more apparent than during the pandemic, as more agile brands were able to evolve with changing shopping behaviors rather than react to them and miss out on… Read more »
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May 7, 2021
MarTechSeries: Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success
Flow Hydration CEO Nicholas Reichenbach and Crisp CEO Are Traasdahl took a look at four ways brands can increase the chance of a successful beverage launch, even in the most challenging times. Click here for the full article. Read more »
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May 4, 2021
SEE Change: Quantifying Retail Food Waste in Support of Climate Goals
With the recent Biden Administration announcement to reduce U.S. Greenhouse Gas (GHG) emissions by 50-52 percent below 2005 levels by 2030, there is an urgent need for solutions across multiple sectors to meet this ambitious goal. Food systems are leading contributors to climate change and account for over one third of estimated global GHG emissions. Approximately one-third of the… Read more »