Latest News and Updates
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November 12, 2021
ProFood World: Data Insights Give Small Baked Goods Specialist Handle on Market
Finding it difficult to gain visibility into its sales channel without the kinds of resources a larger food maker might have, Katz Gluten Free found answers from the Crisp programmatic commerce platform. Read the full article in ProFood World here. Read more »
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November 10, 2021
Retail Merchandiser: Beauty in Data
When introducing a brand new product to the market, you need to know your customer and the numbers inside and out. We sat down with SkinTe’s Head of Sales and Marketing, C.J. Roberts, to talk about growth, partnerships, and how he uses data to make big decisions with Crisp. Read the full article in Retail… Read more »
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October 28, 2021
NASDAQ: Five Food Supply Chain Predictions for 2022
By Are Traasdahl – The good news is that 2022 should offer some improvements for food supply chains over 2021. But don’t expect a return to “normal.” We’re in a “new normal” where instability reigns. Here are five considerations as CPG brands look to the next year. Read more »
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October 20, 2021
Snack Food & Wholesale Bakery: Split Nutrition fuels retail performance with Crisp
A sports nutritionist and a chef-cyclist sit down to dinner—it’s not the beginning of a joke, it’s how Split Nutrition was born. After spending a year developing a high-quality product free of preservatives and additives, Split Nutrition was ready to hit retail shelves in late 2018. Click here to read the full case study in… Read more »
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October 19, 2021
CGT: The Modern Consumer Goods Tech Stack – Creating a Data-Ready Foundation
by Are Traasdahl – For nearly two years, consumer goods marketing teams have been reacting to consumer behavioral changes. Data and forecasts built in 2019 went out the window as every entity from field to fork tried desperately just to keep up. And we’re nowhere near a return to normal. So, with 2022 right around the… Read more »
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October 12, 2021
AdExchanger: Crisp Hires Gareth Davies from LiveRamp
Click here for the full article in AdExchanger. Read more »
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October 12, 2021
Multichannel Merchant: Crisp Appoints Gareth Davies from LiveRamp
Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article here. Read more »
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October 12, 2021
San Francisco Business Times: Gareth Davies New Hire
Crisp is proud to announce that Gareth Davies has joined as Chief Product Officer. Read the full article in the San Francisco Business Times here. Read more »
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October 12, 2021
Marketing Dive: Crisp Appoints Gareth Davies from LiveRamp as Chief Product Officer
Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article in Marketing Dive here. Read more »
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September 29, 2021
Martech Cube: Time for CPG Marketers to Update the Fundamentals
The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the omnichannel marketing space. Read the full article here. Read more »