Crisp helps Carbone craft a recipe for success with KeHE  

Solution

Data as the secret ingredient

With Crisp, Carbone’s sales team took a methodical approach to growth through national distributors like KeHE. They used distribution dashboards to identify warehouses that hadn’t stocked their sauces, then set out to close the top two or three accounts to activate distribution in the region. This approach has led to expansion into major grocery chains like Publix, Sprouts, and Safeway-Albertsons, each offering thousands of points of distribution (PODs).

But Carbone’s use of Crisp isn’t just about expansion; it’s also about optimization. Using the platform’s KeHE dashboards, the team tracks out-of-stocks to make the case for larger purchase orders using the irrefutable data as evidence.

The result? “Every single warehouse has increased weeks of supply on us because of how fast we’re moving,” Chris explains, “Without Crisp, we couldn’t make such requests.” With greater purchase orders comes the need for more robust order fulfillment. This is a joint effort when working with distributors, who maintain the fill-rates to the individual store locations.

Thanks to Crisp, Carbone’s team can track KeHe’s fill rate to stores, swiftly communicating with their KeHE account managers whenever there’s a discrepancy or a need to ship out products. By leveraging Crisp to enhance inventory flow and keep shelves stocked, the team has successfully boosted their fill rate by 10% and saved an estimated $500k in avoided stock-outs.