The Crisp Blog

Discover how Verve Coffee's strategic partnership with Crisp helped them optimize inventory, increase sales, and expand their presence in grocery stores across the nation.

During the Brand Innovators Marketing Summit at Cannes Lions, Len Ostroff, EVP of Partnerships at Crisp, had the honor of moderating a fireside chat with Gabrielle Dallas Wesley, Chief Marketing Officer of Mars-Wrigley.

The Swoon team uses fresh insights in the Crisp platform to anticipate demand levels and get sugar-free lemonade on the right shelves – ensuring success as their Barbie collaboration hits retailers nationwide this summer.

Adopting an ERP system, or changing from one to another, and then integrating it with their EDI isn't something companies frequently do. As a result, most don't know what to expect or how to prepare. In this piece, we discuss why it's imperative to start planning your EDI in conjunction with the ERP.

Crisp's resident supply chain expert Barry Bradley shares an update on the state of the consumer goods supply chain, offering insight on how companies can stay ahead of the trends and gain a competitive advantage.

Integrating your EDI with your ERP (or other systems) realizes many long-term benefits: saving time and money, increasing accuracy, and improving client relationships.

A step-by-step guide to engaging internal IT teams about the benefits of a real-time data platform, while addressing concerns about data governance, integration, and reliability.

Sales Engineer Kelvin Brown Sr. leverages his hard-won CPG data expertise to solve unique challenges for brands – and makes it fun along the way. We spoke with Kelvin about how his industry background fuels his passion for sharing knowledge and positively improving lives.

Real-time, granular insights on trade spend and sales performance enable data-driven decision-making for The Honey Pot's growing retail channel.

In today’s highly competitive landscape, brands have the unique opportunity to build stronger partnerships, prove their market value, and hit sales goals by bringing compelling data to retail buyers.