The Crisp Blog

Crisp's semantic layer transforms disparate retail data into a common language, fueling a new era of CPG intelligence.

Explore how Nestlé USA transformed UNFI data management, navigated complex distribution, and boosted its $300M business segment with actionable insights from Crisp.

Crisp is proud to announce our partnership with Weather Trends, delivering their proprietary weather data alongside store-level retail data into the cloud and BI tools you use today. This integration unlocks powerful insights to optimize forecasting and supply planning, devise robust sales and marketing strategies, and drive weather-intelligent decision-making across the CPG enterprise. 

Strategic acquisitions solidify Crisp’s presence in Minneapolis, unlocking relationships with 2,500+ CPG brands directly and through agencies

In today's fast-paced, omnichannel retail environment, category managers need accessible, real-time data to make informed decisions and drive sustainable growth.

Supply chain efficiency and cost controls are top priorities in CPG earnings discussions as brands combat inflationary pressures and aim to maximize margins.

LUNR Capital serves as a launchpad for CPGs with funding and industry expertise. Combined with Crisp's retail-time insights, brands have everything they need to accelerate growth.

Amid fierce 2023 market conditions, MUSH recorded double-digit growth in retail thanks to Crisp’s real-time insights.

Choosing a 3PL for your CPG? Look beyond trucks and warehouses – EDI capabilities are critical to ensure smooth operations and happy retail partners.

The new partnership between Crisp and Keen Decision Systems helps CPG marketers understand the impact of full-funnel marketing: what's working, what's not, and how to optimize the next marketing dollar.