The Crisp Blog

As Crisp’s Lead Product Manager, Vanessa and her team find new ways to help CPG brands leverage the power of data.

Crisp is partnering with Promomash, the leading trade promotion and field marketing platform for emerging brands, on a breakthrough solution to build promotions that work -- every time.

Discover the essential data points every growing brand should have on-hand to be a successful and proactive retail supplier -- without spending your whole day in spreadsheets.

Automated retail data ingestion can be an impossible task for even the biggest brands to manage and maintain on their own. In this article, we explore what CPGs can do to outsmart this challenge.

Crisp Product Manager Jordon White shares a roundup of this month’s updates to the Crisp data platform.

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

SunButter’s sales team uses Crisp to anticipate demand and prevent out-of-stocks, distributing nationwide just in time for an allergy-friendly back-to-school season.

Data normalization must be completed in real-time for CPG companies to use it to their full advantage. Learn how Crisp normalizes data from multiple sources from engineer Mihir Pande.

As Crisp’s VP of Sales, Samantha guides the Emerging Brands team with authenticity and empathy to help brands unlock the power of data. 

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.