The Crisp Blog

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

SunButter’s sales team uses Crisp to anticipate demand and prevent out-of-stocks, distributing nationwide just in time for an allergy-friendly back-to-school season.

Data normalization must be completed in real-time for CPG companies to use it to their full advantage. Learn how Crisp normalizes data from multiple sources from engineer Mihir Pande.

As Crisp’s VP of Sales, Samantha guides the Emerging Brands team with authenticity and empathy to help brands unlock the power of data. 

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

VP of Sales Mike Scavuzzo uses timely retail data to keep inventory flowing from DCs to stores, maximizing the challenger brand’s partnership with every retailer.

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising.

Crisp Product Manager Jordon White shares a roundup of this month’s updates to the Crisp data platform.

Crisp data gives Flax4Life’s sales and marketing teams visibility to launch the next great product, design winning marketing campaigns, and gain market share.

NotCo’s head of strategy and planning uses Crisp data keep operations on track during hypergrowth and align the company around a clear path to success.