Optimize Target media for maximum ROI with Pacvue and Crisp

Pacvue and Crisp’s commerce solution brings a new level of visibility and automation to brands advertising with Target.

Behind the scenes of the omnichannel shopping experience, retail media networks are growing rapidly, expected to capture 23.3% of the overall $772.4 billion advertising market in 2025. For consumer goods manufacturers, this presents a powerful way to reach consumers through a variety of advertising channels, whether in-store or online. Roundel, Target’s retail media business, is one of the ad platforms at the forefront of this evolution, equipping brands with advanced tools and insights to optimize performance, refine targeting, and maximize business outcomes.

Pacvue, the leading retail media management platform, has long supported advertisers on Target (and 95+ other retail networks). Now, with Pacvue Commerce for Target, brands can go beyond advertising by integrating their Roundel media campaigns and Target commerce operations into a single, centralized hub. 

The leading retail data platform, Crisp enhances Pacvue’s commerce measurement for Target by integrating real-time POS and inventory data. With instant access to sales trends, fulfillment signals, and demand shifts, brands can now adjust ad spend dynamically, prevent wasted budget on out-of-stock items, and optimize campaign performance across Target’s entire retail ecosystem.

With Pacvue Commerce for Target, brands can go beyond advertising by integrating their Roundel media campaigns and Target commerce operations into a single, centralized hub. 

Pacvue + Crisp: Bullseye solution

To make media dollars work harder for retail, Crisp data in Pacvue powers more profitable Roundel campaigns by:

• Aligning spend with in-stock availability – Preventing wasted budget on out-of-stock products and ensuring promotions reach supply-ready markets.
• Dynamically optimizing based on sales velocity – Enabling faster, automated adjustments to bids, placements, and spend allocation.
• Providing cross-retailer performance visibility – Delivering a clear view of how retail media investments translate into sales across Target and beyond.

POS-powered advertising

Crisp is driving a new era of collaborative commerce between supplier teams, retailers, and media-focused organizations by ingesting, normalizing, and structuring POS data from over 60 retailers and distributors and delivering it in real-time into cloud and BI platforms for business clarity and decision-making. 

Crisp data applications extend to marketing campaign management by providing crucial retailer performance insights, down to the store and SKU level, along with real-time inventory heatmaps to adjust campaign spend based on regional availability with precision. 

In Pacvue, a reliable flow of Crisp data enables brands to auto-optimize commerce media campaigns with real-time sales and inventory insights, ensuring spend is dynamically adjusted for demand and availability. 

Crisp data applications extend to marketing campaign management by providing crucial retailer performance insights, down to the store and SKU level, along with real-time inventory heatmaps to adjust campaign spend based on regional availability with precision. 

Accelerating CPG campaign insights 

As retail media remains a critical investment for CPGs, the ability to act on real-time, data-driven insights is what sets top brands apart. With Pacvue’s automation and Crisp’s retail data pipeline, brands can optimize spend, align with demand, and drive measurable impact across key retail networks like Target – all within one integrated platform.

By bridging sales, inventory, and media performance, Pacvue and Crisp empower CPGs to make every media dollar work smarter – fueling more efficient, high-performing campaigns.

Learn more about how Pacvue and Crisp can help elevate your Target advertising strategy by contacting the team today.