Crisp and Promomash: Giving brands confidence and control with every promotion

Crisp is partnering with Promomash, the leading trade promotion and field marketing platform for emerging brands, on a breakthrough solution to build promotions that work — every time.

Here at Crisp, we help brands leverage the power of data to grow profitably and contribute to a more reliable, sustainable supply chain. Today, we’re excited to announce a partnership that helps us advance this mission: Crisp and Promomash have partnered on an integration that leverages real-time data to help brands plan, execute and measure their promotions.

Promotions: The make-or-break moment for retail brands

Promotions are a crucial part of building successful retailer partnerships and driving sales as a growing brand. But they’re also a CPG company’s biggest expense, which means that how they manage those promotions, and whether they’re profitable, can make or break their business. And yet, most brands have struggled to access the data they need to plan successful promotions, find out if those promotions are attracting new customers, and learn from their trial and error to design future strategies that will work for them, not against them. It’s not easy – which is why 70% of CPG promotions are ineffective.

Our partners at Promomash know this experience firsthand, so they’ve spent the last several years building the definitive promotion management platform for emerging brands. The Promomash platform helps brands analyze trade spend effectiveness, understand the costs and ROI of each type of promotion, and manage deductions for an end-to-end solution to trade spend and field marketing.

But as we all know too well, completing the feedback loop between historical data, current plans, and actual sales results from stores is never easy. Prior to Crisp’s new integration with Promomash, CPG brands needed to manually download sales data from separate retailer portals for each customer and then integrate the data into their analytics tool of choice. Many relied on expensive syndicated data to understand if any lift to actual sales occurred from promotions, often with at least a month’s delay in receiving the data. 

Together, Crisp and Promomash finally close this plan vs. actual loop, offering brands the complete picture they need to confidently plan, execute, and learn from every promotion.

Plan and actual data, all in one place

With Crisp and Promomash’s integrated solution, emerging CPG brands will have access to their “plan vs. actual” trade spend performance – including sales lift and profitability – for the first time, all within the Promomash platform. 

Crisp will automatically feed a brand’s own sales, shipment, and other retaildata into Promomash, which eliminates the time-consuming effort of collecting and aggregating data. Brands can then leverage this data within Promomash to:

• Compare real-time sales data within Promomash against promotion plans to evaluate and adapt promotion strategies
• View sales performance from any store any time, with or without a plan – including up to two years of historical sales
• Track sales trends over time to understand long-term lift in every location

“Our innovative solution with Crisp disrupts how trade spend planning and analysis is done,” says Yuval Selik, CEO and co-founder of Promomash. “Over 72% of promotions are not effective in the U.S. and over 80% of brands will fail while promoting at the shelf. With Crisp’s actual sales data available and refreshed daily into Promomash, CPG brands can understand, estimate, and verify their trade spend performance, allowing them to make wiser and more informed promotion strategies with daily actuals visible all in one platform.”

As an updated subscription for current Promomash users, the Crisp data integration will be included at no extra cost in the Promomash 360 plan that includes field marketing, deduction management and trade promotion. 

Brad’s Raw Foods, a plant-based snack brand, is already using the solution to manage trade spend across retail locations. “Here at Brad’s, it’s important to not only measure the success of our promotions, but to learn from them in order to inform our promotional planning going forward. This is where Promomash and Crisp are even more powerful together,” explained Nicholas Prastos, Director of Sales & Operations at Brad’s Raw Foods. “I’ve attempted to build many individual customer dashboards to try to achieve this – but to have all the data in one place, waiting for me is a game-changer to better, faster decision-making. It’s a seamless connection that allows us to determine what is a profitable promotion and what isn’t, all with the click of a button.” 

To help brands learn how to leverage timely sales data to design better promotions, Crisp and Promomash are hosting a special live webinar on November 3 at 2pm EST. To register, visit gocrisp.com/promomash (and if you can’t make it then, go ahead and register and we’ll send you a recording.)

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